Advantage Sales & Marketing LLC dba Advantage Solutions

SVP New Business Development (Omni Commerce)

Job Locations US-MO-St. Louis
Primary Posting Location : City
St. Louis
Primary Posting Location : State/Province
Primary Posting Location : Postal Code
Primary Posting Location : Country
Requisition ID
Position Type
Full Time
Business Development
USD $200,000.00/Yr.
USD $240,000.00/Yr.


SVP New Business Development Omni Commerce: (Remote)


To accelerate our growth, we are looking for a strategic, proactive, and well-organized leader to drive new thinking and deliver truly innovative work. Reporting into the President, this senior level role will be responsible for new revenue growth, inbound and outbound prospecting, profitable staffing models as well as marketing AUC to the industry.


A core member of the Executive Leadership Team for the agency, you’ll also lead a team to deliver on aggressive growth goals via new business acquisition and arm the Account leads with tools to drive organic growth.


What we offer:

  • Full-Time Benefits (Medical, Dental, Vision, Life)
  • 401(k) with company match
  • Training and Career Development
  • Generous Paid Time-Off 


Growth Responsibilities:

  • Set the Vision: Lead, drive, and deliver the product, practice, and process of business development and growth for Advantage Unified Commerce
  • Leverage strong understanding of Commerce, Retail Media, Analytics, and a holistic view eCommerce with Brick & Mortar to ensure agency positioning and pitch work is at the forefront of the industry
  • Lead and orchestrate all the RFI/RFPs for net new opportunities; partner with department leads to build/activate pitch teams. Quarterback the actual work product from strategic approach thru ideas, plans and analytics.
  • Oversee the development of early-stage pitch engagement responses including written RFIs, RFPs, and credentials content
  • Guide and enable pitch coordination including timelines, checkpoints, accountabilities, deliverables, design, and production needs
  • Develop profitable staffing models across retained and project scopes, working in partnership with Financial Operations to validate margins and current rates
  • Manage and track all opportunities via the agency’s CRM platform, ensuring accuracy of the total prospecting pipeline for monthly reporting.
  • Build an ongoing strategy to keep the prospect pipeline healthy while moving each opportunity from developing thru the sales process to won.
  • Manage, coach, and develop business development and marketing team talent and direct reports
  • Establish strong, collaborative connections with client and team members to work seamlessly together.
  • Build and strengthen integration between the growth practice and Advantage’s Sales organization, sister agencies, and corporate communications teams


Marketing Responsibilities:

  • Continue to hone the Agency’s positioning, streamline how we showcase competitive advantage and ensure capabilities are leading edge.
  • Lead the development of AUC’s paid/owned/earned marketing plan, optimizing as the year progresses.
  • Manage our external PR agency to secure industry event presenter slots, editorial coverage and amplify our thought leadership.


Key Success Metrics:

  1. YOY Revenue Growth
  2. Profitability of New Scopes
  3. Diversification of Client Base
  4. Followers/Engagement with Owned Assets


Who You Are:

  • Successful leadership experience - 15+ years in the commerce, marketing, or consulting fields
  • Strong communication skills - Communicates clearly, concisely, and adapts to the audience with a focus on soliciting feedback and driving consensus
  • Ability to anticipate - Proactive self-starter with the ability to understand what is needed and drive against it. A go-getter ready to be equal parts hunter and builder
  • Excellent management skills - Works comfortably and effectively in fast shifting, high pressure, and constantly iterating environments and situations
  • Is a Relationship Builder - Establishes productive working relationships, facilitates consensus, empowers people, and injects a spirit of inclusiveness
  • Bold and inventive – Brings/Creates new models, new approaches, new stories, new capabilities
  • Drive simplification – Has the ability to simplify complex concepts, constructs, and language


Travel Requirements: 30 – 50%



  • Work from home
  • Flexible vacation and personal time off (PTO)
  • Paid holidays
  • 401(k) matching
  • Health, Dental and Vision insurance
  • Flexible Spending Accounts (FSAs)
  • LiveWell Benefits and Programs
  • Company-paid Life, AD&D and Disability insurance
  • Voluntary benefits including Pet Insurance
  • Online Discounts at PerkSpot

Position Will Remain Open Until Filled


The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.


Position Summary


The SVP Business Development is responsible for identifying, pursuing and growing new client businesses from the competition, or that cross multiple channels, those currently going to market direct, as well as working with the Client Services group to identify and pursue white space opportunities from existing clients. This position will create the strategy to secure these new revenue streams. This role will have responsibility for initiating interest on behalf of the perspective clients and setting up related meetings. The incumbent will lead a team of select specialists dedicated to the completion of RFP’s, associated interview presentations and the growth of new revenue streams.   This position will work in close co-operation and co-ordination of the Account/Client Services leaders and teams, and it will be an important component to the success of driving growth. Additionally, this position has responsibility for holding a team accountable, hiring, motivating, leading and developing direct reports and subordinates.


Essential Job Duties and Responsibilities


Own and Drive Revenue Growth

  • Identify client new business opportunities which include:
    • Clients currently doing business with the competition
    • Clients who do not use a sales agency today
    • Current clients who represent whitespace opportunities
  • Develop a strategy to target those prospective clients, including a comprehensive matrix of opportunities for the three opportunity groups outlined above
  • Work with the various teams to implement the business development plan; provide oversight to RFP completion and presentation content
  • Coordinate support nationally with the Account, Client and/or Sales team to gain business as appropriate

People Development

  • Responsible for hiring, developing, and retaining talent using company-wide processes, tools and resources
  • Perform regular assessments of strengths and opportunities within the team and deploy appropriate course of action to develop or manage performance
  • Responsible for building a high performing team with complementary skill sets
  • Execute all aspects of the performance management culture, including development discussions and creation of Individual Development Plans, regular coaching and feedback, Performance Improvement Plan creation and delivery
  • Promotes a culture of pay for performance

Supervisory Responsibilities

Direct Reports

Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources


Indirect Reports

May delegate work of others and provide guidance, direction and mentoring to indirect reports


Travel and/or Driving Requirements

Travel and Driving are essential duties or functions of this job

Travel up to 75%


Minimum Qualifications

Education Level: (Required): Bachelor's Degree or equivalent experience

                         (Preferred): MBA Degree or equivalent experience                      

  • 15+ years of experience in sales, consumer packaged goods, and/or shopper marketing agency/ organization or equivalent
  • Proven Track record of hiring, on-boarding, motivating and developing high performing individuals and teams

Skills, Knowledge and Abilities

  • Strong prioritization skills
  • Good interpersonal skills
  • Ability to work effectively with management
  • Ability to direct, lead, coach and develop people
  • Strong work ethic
  • Ability to handle pressure and be professional under pressure
  • Understands the perspective of clients and can turn their priorities and strategy into positive initiatives for the Company
  • Proven track record of success in every role
  • Action-oriented and results-driven
  • Ability to exude confidence with and gain trust of clients and internal business partners and staff; experience and comfort with executive level client interactions
  • Skillfully and effectively engages, motivates, and leads others
  • Excellent presentation skills
  • Extensive understanding of the CPG industry
  • Outstanding written and oral communication skills
  • Comprehensive technical skills to include being proficient in Microsoft Office suites
  • Working knowledge of syndicated data
  • Ability to influence others
  • Days required to be on-call: Sunday – Saturday
  • Must perform the job safely and utilize proper safety techniques and use of equipment when appropriate. 

Environmental & Physical Requirements


Office / Sedentary Requirements


Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.


Field / Reps Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed in a retail in-store environment. Typically requires the ability to spend 66%+ hours each work day doing the following activities: engage in considerable physical activity, ability to lift and/or push up to 74 pounds, stand on feet for long periods of time, use products or cook food as appropriate for the demonstration, and may be required to work in extremely cold conditions (i.e. refrigerated and freezer sections). Also required to travel and drive. The use of proper safety practices when handling the products and/or cooking is essential.

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.


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