Insights & Intelligence Team

Key Role Descriptions

SENIOR RESEARCH ANALYST

Our consumer research solution supports our clients’ strategic business initiatives and serves as a key resource for our sales and category management teams. Through primary and secondary research, we uncover shopper sentiment and behavior, empowering clients with actionable insights. Our expertise spans qualitative and quantitative research methods, and we continuously adapt our services to meet client needs.

As a Senior Research Analyst, you will manage a variety of research studies, from independently handling small-scale projects to supporting larger studies under senior team guidance. Your role will involve designing research, conducting data analysis, and delivering creative, actionable recommendations for clients. This position offers growth opportunity to develop expertise in leading large-scale studies and managing client relationships.

Comfortable using analytical insights tools and some experience with market research practices, and leveraging multiple data sources to drive better business decisions from multiple perspectives (i.e. desk research, secondary research, POS data, social intelligence, surveys, in person interviews, etc.). Problem-solving skills with the ability to translate complex data into actionable insights sometimes independently and also under the guidance of a senior member of the team. Attention to detail, curiosity, and a commitment to accuracy in project management, research development and reporting. Effective communication skills both verbal and written. Proficient in MSFT Office. Strong organizational and project management skills with the ability to prioritize tasks and meet deadlines. Thrives working in a team environment to achieve a common goal. Enthusiasm for continuous learning and professional development and a willingness to stay updated with the latest industry trends. 

What you’ll do:

• Responsible for end to end execution of small scale research studies which includes designing survey questions and discussion guides, moderating interviews and analyzing quantitative and qualitative data.
• Under the direction of a senior member of the team, support large research studies that are often complex with multi-faceted approaches. Required tasks including survey or guide development, moderation, data analytics and story telling.  
• Responsible for project management across a variety of studies including timeline management, client engagement, participant troubleshooting, recruitment, scheduling, focus group room coordination, survey and mobile journal programming.
• Develop core competency and become team subject matter expert on social intelligence leveraging a variety of digital tools but mainly social listening (Infegy). Proactive in leveraging these tools to support the broader team with brand analytics and consumer sentiment on relevant topics. 
• Own the management and execution of the review seeding program including client engagement, proposal development, participant selection, coordination with  kitting facility, participant follow up and post program reporting. 
• Analyze and interpret research data including quantitative survey data and qualitative interview data, develop stories founded in research data and develop relevant insights for our clients in a concise and clear manner.

What you’ll bring:

• 2-4 years of relevant experience (marketing, market research, data analytics, retail)
• Limited knowledge of market research techniques which could include but not limited to social listening, online survey questionnaire development, 1:1 discussion guide design and moderation
• Strong analytics, interpretive, & problem-solving skills, turning data into actionable insights
• Ability to prioritize numerous projects concurrently, ensuring timely completion  
• Ability to quickly take raw data and create concise, insightful client facing reports
• Customer-centric approach with a service mindset and understands the value of providing exceptional service and fostering trust
• Strong organizational skills and can manage complex tasks, meet deadlines, and achieve success
• Proactively seeks opportunities to anticipate and address business needs
• Aptitude for learning new tools and skills
• Strong desire to elevate in role
• Knowledge of Excel including ability to create and manipulate spreadsheets, use of formulas and functions, understanding pivot tables, and performing data analysis. Working knowledge of PowerPoint to follow predesigned presentations, incorporating charts, and graphs to effectively communicate insights and recommendations
• A bachelor’s degree in a relevant field such as Business, Finance, Economics, Statistics, Mathematics, Data Science, Marketing, Market Research, Psychology or a related discipline

Hybrid work environment include days in office, in the field conducting research and days at home office. Typical office time spent for training & development, reporting and meetings. In person research typically happens in retail stores about once a month or less often. 

Seniority Level: Senior Associate Level

Industry: Market Research, Data Analytics, Insights & Intelligence, Category Management, Retail

Job Will Remain Open Until Fill

Job Will Remain Open Until Filled

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Essential Job Duties and Responsibilities 

Job Duty 

• Conducts research and analysis involving competitors, pricing, sales, and methods of marketing, existing and potential customer preferences, economic conditions, advertising, distribution, and other factors that may influence futures sales. 
• Analyzes data and recommends specific actions based on findings. 
• Establishes research methodology and design format for data gathering, such as surveys, opinion polls, and/or questionnaires. 
• Examines and analyzes statistical data to forecast future marketing trends. Gathers data on competitors and analyzes prices, sales and methods of marketing and distribution. 
• Collects data on consumer preferences and buying habits.
• Prepares and presents reports and graphic illustrations of findings

Supervisory Responsibilities
Direct Reports
- This position does not have supervisory responsibilities for direct reports

Indirect Reports
- This position does not have guidance or mentoring responsibilities for indirect reports

Travel and/or Driving Requirements

• Travel and Driving are not essential duties or functions of this job 
• Travel up to 5 %

Minimum Qualifications

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required) Bachelor's Degree or equivalent experience

Field of Study/Area of Experience: Business or related field

• 5+ years of experience in applicable field

Skills, Knowledge and Abilities

• Analytical and research Skills
• Ability to exercise sound judgment
• Good interpersonal skills
• Well-organized, detail-oriented, and able to handle a fast-paced work environment
• Excellent written communication and verbal communication skills 
• Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadline
• Team building Skills

Environmental & Physical Requirements

Office / Sedentary Requirements
Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.