Senior Media Director

Our Sr. Media Director is responsible for helping our clients navigate the evolving retail media landscape. A seasoned and agile media expert, the ideal candidate can deliver sound media strategies and seamless execution across an omnichannel ecosystem, including in-store, open web, digital on and off platform. They are responsible for leading the agency's efforts in integrating suitable vehicles to create Shopper Centric Branding that delivers results for our clients. They have a close eye on the emerging retail landscape, understand the nuances of Retail Media Network and ad tech in the space and lead the charge across their team in guiding and receiving buy-in on recommendations. The role of the Sr. Media Director is to lead a portfolio of clients, developing and managing the retail media strategy, planning and execution.They are responsible for client leadership, retail partner leadership, program strategy, resource planning, client growth and associate growth and development across their assigned book of accounts.

Key Responsibilities 

• Lead and inspire a high-performing media team; oversee recruitment, coaching, and retention.
• Develop and present strategic media plans and POVs; ensure quality and innovation.
• Build trusted relationships with senior client stakeholders and retail partners.
• Drive process improvements, workflow efficiency, and deliverable quality.
• Grow client relationships and support business development opportunities.
• Manage departmental vision and investment plans (human capital and tools).
• Serve as a retail media evangelist, educating clients and internal teams on best practices.
• Oversee budgets up to $60MM and manage 10–12 clients.

Supervisory Scope

Direct supervision of 7+ roles, including Directors, Media Supervisors, and Ad Operations Managers.

Required Qualifications

• Education: Bachelor’s degree in Marketing, eCommerce, or related field; Master’s preferred.
• Experience:
  • 10–15+ years in digital advertising, with strong programmatic expertise.
  • 3–5+ years in leadership roles managing media teams.
• Skills:
  • Expertise in programmatic platforms (DV360, The Trade Desk, Xandr).
  • Advanced targeting, analytics, and attribution modeling.
  • Proven ability to mentor teams and manage large budgets.
  • Familiarity with AI and automation in media strategies.

Work Environment

Remote role with occasional travel for client meetings and industry events. Primarily computer-based work.

Job Will Remain Open Until Filled

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Essential Job Duties and Responsibilities 

• Lead and inspire a team of top-tier media talent, including recruitment, coaching, education, and retention. Oversee the day-to-day integrated media teams and the application of media vision to ensure it spans all ongoing initiatives. 
• Establish strong relationships with client peers - trusted as a key business partner by mid-level clients and recognized by the most senior clients as a key advisor. 
• Consistently get the highest quality work out of the team while fostering a healthy and energizing work environment.
• Develop and present clear, articulate, and compelling strategic plans, points of view. 
• Contribute to continuous process improvements, workflow efficiency, and deliverable quality. 
• Build demand for media services by demonstrating impact, supporting business development opportunities, and growing existing client relationships.
• Support the vision for the department offering and manage the investment plan (both human capital and tools) to achieve that vision.
• Serve as a retail and commerce media evangelist across our team, educating and inspiring both clients and agency staff about best practices and emerging trends, upselling services and client work. 

Supervisory Responsibilities

Direct Reports
- Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

Indirect Reports
- May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements
- Occasional travel required for client meetings, team leadership events, and industry conferences.

Minimum Qualifications

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job
Education Level: (Required): Bachelor's Degree

Field of Study/Area of Experience:

10-12 years of experience in digital advertising with a strong focus on programmatic media, including strategy, planning, and execution.

5+ years in leadership roles, managing teams of programmatic specialists, analysts, and media planners.

Relevant certifications (e.g., Google Ads, The Trade Desk) or advanced training in programmatic media technologies are preferred.

Skills, Knowledge and Abilities

• Digital media experience as both a practitioner and team lead across a variety of formats (e.g., display, native, video/CTV, audio, search, social, mobile, DOOH, email) in direct and/or programmatic environments
• Proven ability to mentor and develop team members, fostering a culture of innovation and accountability.
• Experience designing and implementing programmatic strategies that align with business objectives.
• Hands-on knowledge of programmatic platforms (e.g., Google DV360, The Trade Desk, Xandr) and advanced targeting methods like contextual and audience segmentation.
• Proficiency in leveraging data-driven insights to inform strategy, optimize campaigns, and measure ROI.
• Familiarity with advanced analytics techniques, including attribution modeling and real-time optimization.
• Experience working with senior stakeholders to ensure alignment between programmatic strategies and business goals.
• Track record of managing significant media budgets with a focus on efficiency and performance-driven results.
• Experience incorporating emerging technologies such as AI and automation into programmatic strategies.
• Proven ability to mentor and develop team members, fostering a culture of innovation and accountability.
• Experience designing and implementing programmatic strategies that align with business objectives.

Environmental & Physical Requirements

Office / Sedentary Requirements
Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.