Sr Analyst Shopper Consumer Insights
- Primary Posting Location : City
- Minneapolis
- Primary Posting Location : State/Province
- MN
- Primary Posting Location : Postal Code
- 55401
- Primary Posting Location : Country
- US
- Requisition ID
- 2026-438368
- Position Type
- Full Time
- Category
- Category Management, Insights and Planning
- Minimum
- USD $62,000.00/Yr.
- Maximum
- USD $84,000.00/Yr.
Summary
JLB Insights delivers an elevated partnership for both our internal and external partners. We bring data-driven insights that fuel high-level partnership and strategies across our vendor clients and Target. We are trusted strategic partners and category experts, providing proactive analytics and actionable recommendations that help support our client’s goals and drive growth at Target and beyond.
The Role:
We are seeking a talented individual to join our organization as part of our Consumer & Market Insights team. This individual should have 2-5 years experience in an insights and analytics role. Candidate should have knowledge of POS systems, Circana or Nielsen databases, Microsoft tools and be analytically driven and a self starter.
What you’ll do, with the assistance of an Insights Manager:
- Generate weekly reports to analyze sales performance and deliver actionable insights
- Provide market place observations & insights
- Collaborate with clients to develop an understanding of their strategic direction
- Compile and present clear monthly business summaries to support decision making
- Collaborate with cross-functional partners at JL Buchanan to strengthen recommendations for our clients.
- Interest in developing a core competency in digital analytics, social listening or review seeding.
- Desire to expand analytical skills relative to qualitative or quantitative primary consumer research.
What you’ll bring:
- Strong analytical, problem-solving and story-telling skills
- 3+ years of relevant CPG/Retail/Digital Management experience
- Bachelor’s Degree in Business, Finance, Economics, Statistics, Marketing, Mathematics, Data Science (or related field)
- Skilled in Circana or Nielsen Market Data
- Advanced proficiency of Microsoft Excel and PowerPoint
- Solid understanding of Retailer POS databases
- A passion for retail and a love of Target
- Strategic thinker with strong attention to detail, organizational skills and commitment to accuracy
- An entrepreneurial spirit, self-starter mentality with curiosity and enthusiasm for continuous learning and development
- Ability to manage multiple deliverables simultaneously while working in a fast-paced environment to prioritize tasks and meet deadlines.
- Excellent interpersonal skills with ability to interface with multiple levels of an organization and collaborate with cross-functional team members
- Positive attitude, creative resourcefulness and a team-player that thrives working in a team environment to achieve a common goal.
Bonus Points for:
- Background in traditional category management support or retailer/brand insights role
- Direct Target Experience
- Previous involvement with large brands and retailers
About JLB:
JLB is an award-winning retail consulting firm that is passionate about helping brands succeed at Target and Target win in the Marketplace. More than a traditional broker, we offer tailored solutions across Sales, Strategy, Category Management, Insights, Trend, Creative, Research, Digital Analytics, and more — helping brands thrive at one of the world’s most innovative retailers.
Learn more about us at jlbuchanan.com
Seniority Level: Entry-Level
Responsibilities
The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
Responsibilities
Analyzes syndicated and geodemographic data to uncover shopper trends and supports new item and assortment initiatives
Works with client teams to understand business needs and deliver insights aligned with strategic goals
Creates compelling presentations with clear narratives and visualizations and applies storytelling techniques and branding standards
Contributes to team best practices and process enhancements and shares knowledge and collaborates across functions
Engages in training and mentorship to build
Qualifications
Education Requirements: Bachelor’s degree (Preferred: Exposure to syndicated data platforms, experience with category management principles)
Experience Requirements: 4–6 years experience in relevant field
Travel requirement: No travel requirements
Supervisor Responsibility
Direct Reports: This position does not have supervisory responsibilities for direct reports
Indirect Reports: Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports
Required Knowledge and Skills
Proficiency in syndicated data tools
Strong analytical and storytelling skills
Ability to manage multiple projects independently
Effective client communication and relationship-building
Intermediate Excel and PowerPoint skills
Environmental & Physical Requirements
Office / Sedentary Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.
Field Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed in a retail in-store environment, which may include working in variable temperatures such as refrigerated areas, freezer sections and deli/bakery areas. The position typically requires the ability to spend 66%+ hours each workday performing the following activities: Engage in considerable physical activity, ability to lift, push and pull up to 50 pounds, stand on feet for long periods of time, use consumer goods products, prepare, and serve food and beverages safely as appropriate for the product demonstration.
Additional Information Regarding Job Duties
Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job positions, or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.
Important Information
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of associates so classified. The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.
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