Creative Director, Business Development & Marketing

Position Summary 

The Creative Director, Business Development & Marketing is an internal-facing role within the Marketing, New Business, and Creative teams at Amp. This hybrid role combines creative direction, new business development, brand marketing, and strategic thinking to drive growth and elevate the agency’s brand. This role defines and evolves the Amp brand’s visual identity and go-to-market expression. Working cross-functionally across the agency, this individual connects complex business challenges with agency capabilities, crafts compelling narratives, manages multiple workstreams, and ensures consistency in voice, design, and overall brand identity. 

 
Key Responsibilities 

Agency Brand Leadership 

• Lead the development and evolution of the agency brand in collaboration with the Executive Creative Director and cross-functional teams 
• Own and maintain Amp’s visual identity, voice, and tone
• Develop tools, templates, and systems for consistent brand execution 
• Ensure brand consistency across all internal and external touchpoints 
• Provide strategic guidance on brand-related initiatives and decisions 
• Align brand messaging with business development strategies and proposals 

 
Business Development Storytelling 

• Lead storytelling strategy for new business in partnership with the Business Development team 
• Craft compelling, persuasive narratives for pitches and presentations 
• Edit and refine content for clarity and alignment with agency positioning 
• Translate complex ideas into clear messaging 
• Collaborate across teams to build cohesive pitch narratives 
• Operate effectively in ambiguous situations 

 
New Business Pitch Design & Delivery 

• Own the visual expression of Amp’s services and capabilities in pitch materials 
• Ensure all materials reflect the Amp brand effectively 
• Design impactful presentations and storytelling frameworks 
• Develop and maintain case study libraries 
• Create thought leadership and marketing materials 
• Stay informed on industry trends 

 
AI Innovation & Integration 

• Apply AI knowledge to enhance business development efforts 
• Translate AI capabilities into client-facing narratives 
• Promote AI adoption across teams 
• Integrate AI into RFI/RFP responses 
• Advise leadership on AI trends 

 
Qualifications & Experience 

• Advanced design skills (Adobe, Figma, Microsoft Office, Google Workspace) 
• Experience with generative AI tools 
• Ability to translate marketing strategies into client solutions 
• Strong portfolio of creative and strategic work 
• Excellent collaboration and organizational skills 

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

• Develop and evolve agency brand identity while ensuring consistency across all internal and external touchpoints

• Provide guidance and direction on brand-related decisions and initiatives

• Develop agency selling stories by capability and industry vertical

• Express brand narrative creatively across owned channels including website, customer relationship platforms, and social media

• Generate original, client-ready pitch content tailored to specific client needs

• Ensure brand expression is consistent across all new business materials, presentations, and client interactions

• Collaborate with cross-functional teams to align brand messaging with new business strategies and agency propositions

• Manage complex new business pitches by coordinating contributions across multiple teams

• Partner with senior leadership to assess and refine brand strategy to remain competitive in the marketplace

• Partner with senior leadership to develop and advance an innovation pipeline and related use cases

• Identify and apply internal best practices to enhance delivery quality and effectiveness

• Enable agency-wide deployment of innovation initiatives

• Lead creative development and design of agency-wide communications including templates and internal presentations

Supervisory Responsibilities

Direct Reports: This position does not have supervisory responsibilities for direct reports

Indirect Reports: Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports

Minimum Qualifications

• Education Requirements: Bachelor’s degree

• Experience Requirements: 8–10 years experience in relevant field (Marketing agency experience preferred)

Skills, Knowledge and Abilities

• Excellent written and verbal communication skills

• Strong prioritization skills

• Ability to maintain a high level of service quality

• Ability to work effectively with management

• Ability to visualize and plan objectives and goals strategically

• Ability to partner with and influence cross-functional leadership

• Strong organizational skills in a fast-paced work environment

• Flexibility and adaptability to changing project and business needs

• Ability to work independently with minimal supervision and meet deadlines

• Ability to manage multiple priorities with frequent interruptions

• Proficiency with creative design tools, productivity software, collaboration platforms, and artificial intelligence tools

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job.  Work is performed primarily from a home office or  in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding Advantage Solutions Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law.  The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes.  Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.